Communication Campaigns, Programs, and Events
When embarking on new projects, I seek to achieve a state of flow, whether creating content on my own, or collaborating with a team to design and execute an exceptional event or experience. Below are some examples of flow-state campaigns I have been fortunate to lead or be a participant.
Human Resources
- Developed and deployed companywide campaigns including:
- Open Enrollment (97% teammate participation)
- Benefits rebrand to “Work Perks” and executed a comprehensive, multi-channel education and awareness campaign
- Annual Performance Review process with introduction of new Total Rewards Statement for all employees
Change and Crisis Management
- Developed, deployed, and monitored COVID Vaccine Mandate (99% compliance with verification requirements) partnering closely with HR and executive leadership on goals and objectives, status updates, and employee sentiment.
- Created templated communications to support employees and leaders through natural disaster situations that offered situational overview, resources and support, and follow-up mechanisms.
- Led social justice awareness and education campaigns in alignment with executive leadership goals and objectives. Communications included educational resources, safe and secure opportunities for donation; coordinated with Finance on company match for employee contributions.
- Created consistent rapid response communications strategy in collaboration with IT leadership to address cyber security issues (phishing, social engineering, information privacy, and data security) and created a regular cadence for cyber security communication education and reinforcement.
- Designed and implemented comprehensive communications program to support strategic acquisition effort of 300 employees. Tactics included creation of dedicated microsite that housed FAQs, Benefits and Onboarding information, and supported Human Resources with weekly Office Hours/Teammate Engagement Sessions regularly attended by 85% of acquired teammates.
- Created and deployed comprehensive, values-based communications strategy and messaging (executive and leader talking points, teammate FAQs, and Benefits information resources) for organizational staffing transitions/reductions partnering closely with HR, Legal, and executive leadership on goals and objectives, status updates, and employee sentiment.
Employee Appreciation Day Events for 500 - 1,100 employees
- Drafted CEO appreciation communication
- Collaborated with a team to plan, budget, and execute experiences such as: onsite food trucks, picnics, food delivery by senior management, swag bags, etc., while also responsible for drafting and deploying all related messaging (Save the Date, email invites, intranet promotions, etc.)
Mission, Vision and Values Campaign
- Led a year-long campaign to foster a values-based culture as part of a company rebrand and renaming effort. This included:
- Partnering with the in-house creative team for graphics and video support.
- Drafting all CEO, senior management, and internal communications related messaging for emails, intranet content, town hall meetings, and more.
- Deliverables included monthly leader and employee testimonial videos, online puzzles, infographics, and Spotify playlists featuring music selected by employees that exemplified company values.
Social Media Program Development
Oversaw implementation of engagement process, policies, social media training, editorial schedule, social listening approach, and analytics reporting.
Employee Conference
Drafted all communications and managed six-week campaign to promote annual employee offsite conference for 1,100 attendees. Partnered with in-house creative for graphics and video, app, and registration support. Drafted CEO's TED-talk-style speech highlighting corporate strategy, mission, vision, and values. Ninety percent of employees surveyed indicated the communications campaign generated excitement and feelings of preparedness for the event.
Social Responsibility Campaigns
I love working at companies that take their role as a community advocate and supporter seriously. I also love leading campaigns that generate awareness, raise significant dollars, and make a positive impact. From 2019-2020, I participated in cross-functional teams with the responsibility of raising funds for key initiatives our company cared about. I served as the lead for all communication deliverables (drafting, producing, and distributing) and below was the result of our campaign efforts.
