About Me
I can help you achieve your strategic objectives through effective communications leadership and dynamic corporate storytelling.
Lara Smith
Leader | Storyteller | Brand Enthusiast
For as long as I can remember, I have been interested in stories. It’s why I have always loved reading, meeting new people, and learning new things. Stories connect us. Stories show us we are not alone. Stories tell us what’s possible.
My passion for reading, listening, and writing stories is not just a personal pursuit — it’s my life’s work. For nearly two decades, I have crafted a career out of my passion for storytelling. I help organizations tell their stories in ways that educate, inspire, and engage their employees and customers — and I can help yours.
Executive Communications
A robust communications strategy for any organization must include an annual executive messaging plan.
Communication Campaigns, Programs, and Events
Whether creating content on my own, or teaming with others to deliver an exceptional experience, I aim to achieve a state of flow.
Public Speaking
I always wanted to present at an industry conference. Here's how an unexpected event made that dream a reality.
Does Your Company Have an Internal Comms Strategy?
How you communicate and engage with your people is crucial. An Internal Comms strategy helps connect your people with the big picture and how they can be a part of it.
6 Must-Have Components of an Effective Internal Communications Strategy
Let’s face it. Organizations can’t effectively manage change, drive engagement, inspire hope, and build and maintain a strong company culture that consistently meets strategic goals without a unified team. A comprehensive internal communications strategy is key to aligning your people with your purpose.
Despite this need, 60% of organizations don’t have a long-term strategy for internal communications (Workforce). Consider these additional findings recently collected by smarp.com, a communicati
Bringing People Back to the Office? Lead and Communicate Like a Pro with These 5 Tips
COVID-19 and the need for social distancing required many companies to quickly pivot and enable their employees to work from home.
Single Quote Facebook Post
People quotes are a great and easy way to drive interest and create connection with your people or your customers.
btc Family Connects Work with Community
I should have known that volunteering at Home 'Fur' Good would mean adopting dog. But it also meant giving back in another way.
Best Places to Work Video
Check out this Best Places to Work video produced with an outside agency. I managed scripting, employee talent, and all reviews.
That Time I Met Diane Keaton
If you don't ask, the answer will always be no. A rule follower's moment of minor rebellion.
